How to Write Affiliate Product Reviews & Profit: Ultimate Guide 2021

How to Write Affiliate Product Reviews for Affiliate Cash

In this post, we’ll give you a step-by-step guide and the best tips for how to write affiliate product reviews (even if you’re a beginner).

Writing affiliate product reviews is not only one of the best ways to monetize your blog, but also the most effective way to make money with affiliate marketing.

Affiliate product reviews are not only one of the best ways to monetize your blog, but also the most effective way to make money with affiliate marketing. Learn how here. Click To Tweet

And the benefits are not just financial, as we’ll see. No affiliate marketer or blogger who understands the benefits of writing affiliate product reviews wants to miss out on this opportunity to boost his traffic, his authority, and his income.

But how do you write an effective product review for your affiliate website? Anyone can write a product review, but not everyone knows how to write a good one. How do you write a quality product review that builds trust and converts to sales? 

That’s what you’ll learn when you read this ultimate guide to writing affiliate product reviews. (This also works for service reviews.)

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A. What Affiliate Product Reviews Do: And Why Should You Use Them On Your Blog?

A product review gives someone’s personal perspective and/or experience with a product, telling them what it can do, and whether it’s a good buying choice for them.

There are many reasons why people search online for reviews of products.

Perhaps they heard about it but aren’t sure it’s what they’re looking for,

  • or they’re looking to see what it can do,
  • whether it’s a good or bad product,
  • whether they can get bonuses or discounts,
  • what other people’s experience with it is,
  • how it compares to alternatives, etc.

What Types of Affiliate Product Reviews Are There?

Affiliate product reviews can be found in several formats. Here are some common formats.

1. Detailed Examination Product Review.

One of the most common types of a product review is the in-depth review which looks at all or most features or aspects of the product and reaches a conclusion about it.

2. Product Comparison Review.

Another type of product review is called the product comparison review but really is a comparison and contrast review.

In this you

  • present the main features, benefits,
  • pros, and cons of each product,
  • show how they match up against one another in each aspect.
  • Then make a recommendation on which product is probably better as a whole (or which is better for what.)

Product comparison reviews are great for making money through affiliate marketing because they allow you to share multiple affiliate links. So even they decide not to buy your primary recommendation, they may still decide to buy another of them through your affiliate link, so you still get a sale commission.

3. Product Tutorials

These are the least salesy types of affiliate product reviews. They aren’t about whether to buy the product, but rather how to use it.

If this is done in the context of solving a problem, your readers may be convinced this product is the solution they need.

They may also want to see a tutorial to see how it works before investing in it, or if it has the capability they are looking for.

However, people looking for product tutorials usually have a lower purchase-intent rate, so it doesn’t convert as high.

4. Product List Posts

This can be something like “The 5 Best Autoresponders for Affiliate Marketing“.

Product list posts can overlap with product comparison reviews and perform both roles at once, but a list post often doesn’t go into as much detail, because the main purpose isn’t evaluating products, but rather presenting the options and telling a little about each.

Benefits of Creating Affiliate Product Reviews

1. Financial Benefits of Affiliate Product Reviews

It’s important to know that online product reviews are hugely influential when it comes to product choice.

Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. And they make that decision quickly: 68 percent form an opinion after reading between one and six online reviews.


If you are promoting a product through affiliate marketing, why would you miss out on one of the most effective means of persuading them to buy that product?

As an affiliate marketer, creating product reviews is an indispensable tool–perhaps the most important–in your marketing toolkit. In fact, some affiliate marketers are successful from product reviews alone!

2. Product Reviews Target Potential Buyers

Product reviews are perfect for promoting affiliate products because they target people who are already in the buying mindset. If people are searching for a product review, it’s likely because they’re considering buying it and want to make sure they’re getting their money’s worth for it.

3.  How Product Reviews Help Your Website

The benefits aren’t just financial. Product reviews also help you grow your audience through targeting search keywords, bringing new people to your blog.

4. Product Reviews Help You Build Your Email List

Additionally, an increase in traffic also you gives you the opportunity to build your email list, another of the most effective ways to promote your affiliate links.

5. Grow Trust and Authority

Writing product reviews are an excellant place to start out in affiliate marketing with a blog since you don’t need any special expertise. 

It helps you establish yourself as an authority (on a particular type of product) and build trust with your audience as you provide them with value and grow your own experience.

6. You Provide Value to Your Audience

Even if you’re hoping readers will buy the product after reading your review, you aren’t writing a commercial. An affiliate product review is a content marketing method that should provide value to your audience by giving them the insight into the product (or service) they are looking for.

7. You Can Get Free Stuff!

Since product reviews can help a company grow their sales as much as 18%, merchants are often wiling to give out free copies or trials of a product in exchange for a review.

This more often with digital products than with physical products, since they don’t want to lose money without promise of return, while digital products can usually be given without any cost on their part.

Of course, they aren’t always willing to do this, especially if you are new and unknown, but you have nothing to lose by asking.

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B. How to Become an Affiliate Product Reviewer With a Blog

1. Choose a Niche.

While it’s possible to have a blog where you just review random, unrelated products, if you want to build and engaged audience that stays interested in what you have to say, you should choose a particular niche or theme topic for your blog, and write reviews for related products.

In addition, you should keep in mind your target audience–their demographics and interests–so you can give them what they’re looking for and keep them coming back.

2. Build a Website For Your Blog.

If you want full control over your blog, and not have to worry about the rules of the platform you’re on, you should build your own website on your own domain.

That also gives you the advantage of being able to embed or install popup subscription forms to gather an email subscriber base.

How to Build A Blog:

It’s quite simple to build a blog. 

  1. Buy a domain name. Choose a domain name that represents your blog niche. Domain names are available from places like Namecheap, Bluehost, and HostGator.
  2. Get a web hosting service plan. This is where your website data willl be hosted so others can access your website when they visit your domain. Affordable webhosting plans are available from places like Namecheap, Bluehost, and HostGator, and you can even get a free domain name if you buy a webhosting plan and register your domain name at the same company.
  3. Install a CMS (Content Management System)/website and content builder and manager like WordPress, Hubspot, Wix, etc.
  4. If you’re using WordPress, choose a theme for your blog. You can get an attractive and professional theme from EnvatoElements.
  5. Write blog posts. In addition to this guide on how to write product reviews, we have another guide on how to write a blog post in general.

3. Choose a Product to Review

How should you choose a product to review? There are a few things to consider.

  1. Your familiarity with the product. It’s easier to review a product you already know and use. You’ll have more insight into it than reviewing products you’re less familiar with.
  2. Relevance to your niche. Your audience reads your blog because it gives them useful information regarding the niche your blog is about. If your niche is cooking and food recipes, and then you start promoting VPN affiliate programs, how well do you think that will turn out?
  3. Whether it has an affiliate program you are eligible for. Of course, you can write a review for any product, but you won’t be able to see financial returns on it unless you’re a product owner or affiliate.
  4. How the commission is. If you’ll only get a low commision rate, you might want to reconsider whether it’s worth your time.
  5. Your audience’s interest in that product. You are writing, not for yourself, but for your target audience. You should primarily be concerned with what they are interested in.
  6. Your own interests. If you are uninterested in the product or topic you are writing about, it will likely come through in your post, even if unintentionally. And that’s very unproductive.

4. Join the Product’s Affiliate Program.

The process should be pretty straightforward. Just submit an application form and wait to be approved. (But since approvals are not guaranteed, you may want to apply for the program before you write your review).

If you are a member of Amazon Associates, the eBay Partner Network, ClickBank, or Fiverr Affiliates you will be pre-approved for their products and services so you don’t need to get approval for each product.

5. Write product reviews.

I’ll show you how exactly to do that below, but before we get to that…

C. Before You Write That Review: 4 Things To Do

1. Create a Score System For Rating Products in Your Reviews

A product scoring system provides not only provides you standards for evaluating products but also makes it convenient for readers looking for a quick and simple verdict on a product. (And they do want that.)

A product scoring system is composed of two elements: metrics, and a rubric.

  1. Product Metrics.  Metrics are the characteristics of a product you will be using for the overall evaluation of a product. If you are reviewing multiple products, you should keep the metrics consistent.
  2. Review Rubric. A rubric is a measuring scale that uses various symbols, numbers or words to represent particular value levels. The five-star system is one of the most popular rubrics. So is the 1-10 scale.

Doubtless, you are often influenced in your own purchasing decisions by the five-star review rubric on, e.g., Amazon products.

2. Do Keyword Research

Are people even looking for reviews of the product you want to review? If not, it’s not worth spending the time writing a review for it–at least, a review of its own. 

You may still choose to give a short review of it in a larger context, such as by presenting it as a solution to a problem in an article targeting other keywords, or in a product comparison review.

3. Gain Insight Into the Product

Without this, you can’t write a review. But how can you learn about the product?

a. Use the Product.

Nothing beats a review based on one’s personal experience with a product. It gives you authority, makes your review more authentic, and provides you with knowledge of the product you may not otherwise obtain.

You don’t always have to buy the product. It doesn’t hurt to ask the product owner if he is willing to provide a free copy, sample, or trial of a product in exchange for a review.

What if you can’t get a copy of the product or for some reason can’t buy or don’t want to buy it?

Well, although this is not ideal, you may still choose to write a review, but it must still be well-researched.

You may also want to be transparent about the fact that you have not personally used the product, but have researched the product as best you could, and are sharing what you have learned from your sources in order to help your readers make an informed decision about buying the product.

b. Research the Product

  • Check out the product’s website, to learn what features they advertise.
  • Contact the product owner to learn more about the product if necessary.
  • Read other reviews of the product. (Amazon user reviews are especially helpful because they are usually honest opinions (though not always the fairest). Read both positive and negative reviews.
  • View videos by other users.
  • Try the product out for yourself.
  • Add details about the product that other reviews don’t have to gain an advantage over your competitors.

4. Gain Insight Into Your Audience

Since you are writing to satisfy your audience, it’s imperative that you have some knowledge of them.

Before anything, you’ll need to identify who your target audience is. What are their interests, needs, wants?

While writing your review, keep in mind your ideal buyer. Creating a customer avatar will cause you to be more thorough in your assessment of them, and ensure you don’t forget your target customers.

What kinds of questions are they asking? What do they like or not like about the product? What characteristics do they value most or are looking for in a product?

Reading other users’ reviews, search query research, and browsing user forums can help you gain insight into your audience.

One helpful free keyword research tool to help you see what questions people are asking about a topic is

If you are to write an effective review, identify what their pain points are. Most likely they are willing to pay to get rid of those problems.

Some common issues that will motivate people to buy are

  • making money,
  • saving time,
  • building relationships,
  • and fulfilling their dreams or wishes.

In addition, learning the reasons why they won’t or wouldn’t buy a product helps you be more effective because you can then counter those objections ahead of time.

Your goal is to understand the customer well so you can make the product highly appealing to him and have him realize there’s no good reason not to buy it. (Assuming it is a good product.)

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D. The Key Elements of an Affiliate Product Review

  1. Scoring system
  2. Pros and cons
  3. Features and benefits
  4. Price
  5. Visuals (images, videos)
  6. Objections (reasons they won’t buy)
  7. FAQ, related questions
  8. Social proof
  9. CTA
  10. Alternatives/comparison
  11. format

E. How to Write Affiliate Product Reviews: Format and Structure

While there is no exact format for structuring your product review, you should always use some format in order to write well and convert readers.

Every good blog post should

  • contain a good headline,
  • catch readers’ attention in the introduction,
  • lead with value and interesting content in the main body,
  • and end with a conclusion that wraps things up and gives a call to action.

A product review is no different.

The following is a suggested format and step-by-step process for writing affiliate product reviews.

1. Create a Headline For Your Affiliate Product Review

Create a headline that immediately lets them know the subject–a review of a such-and-such product.

It’s also important to include your product keyword in your title for SEO purposes. For example, it should contain something like “Aweber Product Review” or just “Aweber Review.” Following that, you can add a secondary keyword or something unique to catch their attention.

2. Write an Interesting Introduction for Your Affiliate Product.

  • Your introduction is for drawing your readers in and introducing the product.
  • You can also gain their attention by making a strong or bold claim about the product and what it can do for them. (Just don’t mislead.)
  • You may choose to discuss other claims made about the product, and then proceed in your review to evaluate whether those claims are true or not.
  • It may also be good to mention what kind of users the product targets, so people know whether they are that target category, and hopefully gain their interest if they are.
  • Don’t forget to bring up any aspects of the products that are important or interesting for your readers to know.

3. Give a Short Summary/Overview With Your Verdict And Ratings.

Not everyone will read your full blog post or review. Some just want quick information. So it’s best to include your affiliate link as early as possible in your review (and throughout your review). Preferably in the form of a button, to make it more click-enticing.

In addition, you should consider immediately following your introduction with a short summary of the key product features (in a chart, table, or bullet points list) or a product comparison table if you are revwing multiple products at once.

4. The Main Body of Your Affiliate Product Review

Now we’ll get into the real substance of your affiliate product review.

In your middle section, you’ll go into detail discussing the product, including your own experience with and opinion of it.

What can you include in the main body of your affiliate product review?

1. What The Product Is About and Why It Matters

What kind of product is it, and who is it for? Why should one use it? What makes it unique, and stand out among its competitors?

Who is the product for, and who will best benefit from it?

2. The Product (& Company’s) History

Who is the product creator, and why did he create the product? What has it done for people? How has it changed things for the better?

3. Your History With the Product

Relate your own experience with the product whenever it’s helpful.

How did you come accross the product? Were you searching for a solution to a certain problem? What were your initial impressions of the product? Why did you choose to get the product?

What was your experience with it? Did it live up to claims made about it? How did your first impressions change, if they did? Would you get or use it again or recommend it to others? How has it helped you?

Here you can include your own screenshots, pictures, or videos of the product, and before/after photos.

(You don’t have to answer all these questions.)

4. The Product Features and Benefits.

Detail all the main features and explain how the product works, and how it will help them.

F. Common Mistakes Made By Affiliate Product Reviewers

1. Giving Every Product a Rating of  “5 Stars” (or Other Bragging)

I know it’s tempting to rate all or most of the products you promote as 5-stars (or an equivalent). You want people to think this is the greatest thing ever so they’ll buy the product through your affiliate link and make you money.

But did you realize that this tactic will make you way less money in the end? It’s a bad idea for at least two reasons.

First, it harms your credibility. Since every product has drawbacks, portraying products as perfect displays your bias, so folks will be less inclined to trust your reviews.

Secondly, mentioning some negative aspects of a product often boost conversions. This is not because people like it, but because it makes you seem less biased and more credible in your evaluation.

2. Sounding Like (or Being!) Salesmen

This is yet another one of the most common mistakes made by affiliate marketers writing product reviews.

As an affiliate marketer, there are indeed times where it is appropriate for you to make the “hard sells”. Nevertheless, you’re quite mistaken if you think a product review is one of them.

A sales page is one thing. A product review is another. If you’re pushing a hard sell, you’re writing an advertisement, not a product review!

Instead of trying to push a sale, inform the readers about the product, so they can feel that buying the product is the right and best decision for them.

Moreover, you may have noticed–as I have–that many of the “product reviews” out there sound exactly like the merchant’s sales page. In fact, in plenty of cases, that’s exactly what they are. 

They just copy and paste the sales page, maybe change a few things, and glorify it with the name of a “review.” (They even leave the pronouns the same, as if they were the product owners!)

And that brings us to the next problem.

3. Writing Plaigerized & Fake Product “Reviews”

Whether you’re plagiarizing the sales page, copying someone else’s review and claiming it as your own, or writing a fake review, it’s a bad strategy that will hurt your business in the long term.

You may fool some people, but many people will see through it, especially if they’ve seen the same material used by others doing the same thing.

It undermines your credibility.

Though plagiarizing may be the easier route, it causes you to miss out on a great opportunity to develop your own voice and a fan base that wants to hear your unique take.

Of course, it’s not possible (or even desirable) to be completely original. Since you’ll need to talk about the same things others are, there will be a necessary degree of repetition. But it’s still important to put things in your own words as best you can.

Plagiarism also causes problems with SEO. Google doesn’t like duplicate content. And regularly posting duplicate content could cause Google to take action against your site, lowering your rankings, or, in the worst case, removing you from indexing altogether.

4. Using the Word “Scam” in Their Review Calling Products a Scam

Recently, having questions about a certain product, I looked for a review of that product. One of the search results had a headline containing the words “SCAM EXPOSED!”. 

Upon visiting that clickbaity headline, I discovered that the review had nothing to do with exposing a scammy product, but rather was trying to sell it.

It shouldn’t surprise that I did not trust that review and quickly looked for another one.

If the product is a scam, then promoting it makes you a scammer too!

If the product is a scam, then promoting it makes you a scammer too!How to Write Affiliate Product Reviews & Profit: Ultimate Guide 2021 Click To Tweet

On the other hand, if the product is not a scam, then calling it such is dishonest and can hurt the reputation of an innocent person or business.

Either way, it’s wrong. A person of integrity does not stoop to such tactics, even to make a few bucks.

(This, of course, does not rule out you making a review that exposes a genuine scam.)

5. Needlessly asking if a product is a scam

Unless you have reason to believe that a part of your audience thinks or is likely wondering if a product is a scam, then it’s pointless to ask such a question.

If the product comes from a well-known or established company with a good reputation, or if that’s true of the product/service itself, then most people aren’t asking if it’s a scam or not. They’re more interested in other questions–such as whether it’s the best product for them.

In fact, presenting the product as a potential scam may unintentionally trigger a negative emotional reaction, making it even harder to sell to them!

Against the rules!

Add to the above the fact using “negative words” in your review like “scam” is often forbidden by the terms of the affiliate agreement.

In general, then, it’s best to avoid negative words like “scam” in your reviews (and review titles). Unless you are actually trying to discourage them from buying the product.

6. Overusing Headlines (and Other Over-Repetition)

I’ve come across someone’s product review channel on Youtube and saw that every video contains the headline and banner “…is scam or legit?”

Apart from incessantly displaying his ignorance of proper English grammar, it’s not wise to continually use exactly the same headline in your reviews.

Not only does it get old and look unprofessional, but also makes you look unoriginal. It gives the appearance that you don’t put much thought into your reviews. You’re just following a template. It’s harder to appear credible that way.

6.  Not Giving Enough Information About The Product

If you leave your readers unsatisfied with your review because it doesn’t give them the information they’re looking for, they likely will go visit another review site that does.

And that means if they make the purchase, it will be by clicking on someone else’s link, and you lose out on the commission that was just within your grasp.

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G. How to Write an Effective Product Review that Sells: What to Include

1. Product Features and Benefits

Detail all the main features and benefits, explain how the product works, and how it will help them.

You can use the format of writing a subheading for each main aspect of the product, followed by a paragraph or a few about it.

Showing how each feature will benefit your readers will prevent your list from becoming a dry boring list of specifications and will be more effective.

Keeping in mind your target buyers, relate the features and benefits to their pain points, by relating how the product will help them with those issues, or help them do what they want.

2. Product Pros and Cons

That you will want to include all the great things about the product is a given. But many fall to the temptation of omitting the cons, or telling people there is none. While they think to increase conversions, they are actually hurting them.

Including the negatives about a product greatly increase conversions, according to studies.

This is because you need to build their trust in your recommendations. And since everyone knows there are drawbacks to every product, your opinion seems spurious, or at least biased, when you say there are none. So they’ll not put much weight in your recommendations.

You don’t need to mention every single con about a product, just the main ones they are likely to encounter, and keep it brief.

Note also that the cons need not be an inherant flaw in the product or service, but can be a subjective objection, such as that it is too simple or too advanced for their purposes. It’s possible that what is a con for one person, may not be a problem for another, and could even be a plus. So there’s no need to be afraid to mention cons.

The cons can be balanced out by telling them how the cons can be overcome or minimized, or how the positives outweigh the negatives.

Moreover, to soften the cons, you can refer to them not as bad things, but as opportunities for improvement, where you would like to see more from the product.

If there are too many cons, or they are severe enough to turn off buyers, then perhaps recommend other similar product they can check out, and, if possible, include your affiliate links and/or links to your reviews of those products.

In fact, that could even be the whole purpose of your review! To show that a particular product is undesirable, and which is better. That can be an effective tactic.

Have trouble finding cons? Then remember that a con might not be in what a product does, but in what it can’t do. You can also check out other reviews to see what they don’t like.) The cons can even be about the company itself (as can the pros). The product can be ok, but the company has terrible customer support, for example.

3. Mention Alternative Products And Make Comparisons

Why mention alternatives?

Not everyone is going to be convinced to buy the product you’re featuring in your review. But why let them leave your site to search for a similar product and lose out on a potential customer? You can fix that by mentioning alternatives and linking to them with your affiliate links and to other reviews if you havethem.

Unfortunately, however, it’s not always possible to make a commission from the alternatives, but even if you lose a customer (that time), your loss may not be entire. If he finds your review good, he may decide to return for your opinions on other products.

Additionally, including alternative problems could actually help you sell the main product you’re reviewing, by comparing it to others and highlighting its advantages over others.

4. Social Proof: Case Studies and Testimonials

Your review will be reinforced if you include not only your own opinions and experience but others as well. Especially if they are case studies. People love case studies. And if the featured people were in a similar position as them, they’ll be more likely to believe it will help them too.

5. Product Pricing And Bonuses

It’s best to include a pricing section in your review since people want to know how much something costs before making their decision about buying it.

While a high price could discourage them, you may have convinced them that it’s worth the money.

A low price will incentivize them to buy the product. Even more, if you have bonuses and/or discounts to offer.

You could use a product chart or table for displaying the price.

But do be aware that you can’t always include the price, especially if it frequently changes. Amazon in particular strictly bans you from mentioning the price of any product in your affiliate promotionals.

Also, don’t forget to tell them where to buy it (using your links)!

6. Add an FAQ Section

Adding a Frequently Asked Questions section is great for SEO and may get your answers featured in Google Answers even if your page doesn’t rank at the top of the search results.

7. Craft Your Conclusion

Having written the main body of your affiliate product review, all that is left is to wrap it up with a conclusion summarizing the main points and giving your concluding thoughts.

You’ll give your verdict on the product(s). And if you find it worth buying, you’ll advise them to buy it, telling them where to buy it. Or if not, recommend an alternative.

Just don’t forget to make it easy for them to buy with your affiliate links. Create a clickable button (image or CSS).

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H. Key Elements to Include in an Affiliate Product Review: Summary

We’ve already touched on most of the key elements, so let’s look at a brief list of them, and then touch on a few that haven’t been mentioned yet.

  • A scoring system
  • Keywords for SEO
  • An attention-grabbing headline and introduction
  • The target users the product is for
  • Product features and benefits
  • The pros and cons
  • A highly visual format
  • Effective writing style
  • Details, and descriptive examples
  • User tips
  • The pricing & other relevant purchase details
  • Your verdict and honest opinion
  • Comparison with other products
  • Product alternatives
  • Social proof/testimonials
  • FAQ
  • Conclusion
  • Comment section

1. A Highly Visual Format

It’s no secret that people are highly attracted to visual formats. Entire social media platforms like Pinterest and Instagram are visually-based.

Even in your blog posts, it’s essential that you include visuals like images and videos.

Your product reviews can contain your screenshots, pictures, or videos of the product to show what it looks like, and let your readers see it in action for themselves.

Not only does it keep their attention more, but makes your review more believable and convincing.

Oh, and though this should really go without saying, always include an attention-grabbing featured image or banner in your posts. You can easily create one using a tool like Canva, which I often use for the same purpose.

2. Format the Text

In addition to breaking up the text with visuals, format the text to make it more appealling so you won’t overwhelm them with plain text.

Employ frequent subheadings, short paragraphs, bullet points, lists and more. Consider adding review/summary/features boxes to your review as well.

3. A Comments Section

Allowing comments on your blog or website enable a sense of community. It’s also great for SEO, because Google takes lots of comments to mean users are getting a great experience from your blog.

On the other hand, you’ll need to be able to deal with spam comments, which can hurt your SEO.

I. How to Write a Compelling Affiliate Product Review: Tips & Style

1. Just Be Honest

One thing I’ve continually emphasized in this guide on writing affiliate product reviews is the need to be honest. To make it in the long term (or even the short), it is essential to build trust and authority with your audience. Without honesty, that cannot be accomplished.

That’s why many product reviews add “honest review” to their headline (but it isn’t necessary to do that).

Don’t pretend the product is perfect. Be willing and admit both pros and cons. Avoid overt bias, which will hurt your reviews.

2. Understand Your Target Audience

As explained earlier, the more you understand your target audience and their interests, the better you can craft appealing and relevant content for them.

3. Be Personal in Your Affiliate Product Review

A product review shouldn’t be a mere list of specifications. That’s not what people are looking for. Well, not that alone. They want to hear an authentic perspective on a product from someone familiar with the product.

Use a personal, a natural, conversational, yet authoritative tone in your affiliate product review. Make sure to speak directly to your readers, and use terms like “you” and “your”.

Moreover, use your knowledge of your target audience to speak their language, using their vocabulary and appealing to their interests. It helps to browse user forums and comment sections.

Consider including (relevant) stories in your review. They’re very effective for engaging their interest and connecting with your audience.

4. Use The AIDA Technique to Boost Your Sales

For many years, marketers and salesmen have used and taught the AIDA method for persuading customers. AIDA is an acronym standing for Attention, Interest, Desire, and Action.

a. Attention

The headline and introduction to your product review needs to capture their attention and keep it. Tell them why they should pay attention to what you have to say.

b. Interest

Having caught their attention, you must also capture their interest by being empathetic and engaging their emotions.

c. Desire

It’s not enough to get them interested. To get them to buy the product, you must make them want it.

Appeal to their emotions. Show how it will help them fulfil their wishes or solve their pain points.

d. Action

This, your call-to-action (CTA) can be to get them to buy the product using your affiliate links, subscribe to your blog, or check out your other reviews.

5. Build Your Authority

Your ethos or authority takes time to build. When you become a trusted source for helpful and honest reviews, you will see not only your traffic but your conversion rate increase.

In addition to the quality of your content, it also helps to employ a professional webdesign, include a profile picture (which can increase conversion rate), and include testimonials for social proof.

6. Social Proof

Concurring material from other sources makes your review stronger and more persuasive.

This can include short testimonials, quotes from other users, case studies, before and after pictures, embedded Youtube Videos, and other sources.

It’s even more effective if the people whose experiences are featured were in the same place as those reading because it leads readers to consider whether the same results can be acheived by them as well.

7. Include the Downsides of the Product

Both Pros and Cons are needed for a balanced, and hence more convincing, review.

8. Go Into Depth

Your affiliate product review should be the last they’ll ever need to read about that product(s).

Not only because you’re trying to be helpful, but because if they find you’re review inadequate, they may visit other reviews and purchase the products through someone else’s affiliate links instead of yours. So by being skimpy you’d lose a commission that could have been yours if you had put more work into it.

To convince your potential customer to make the purchase,your affiliate product review should contain all the elements necessary to help and persuade them to make that decision.

That includes:

  • informing them so they know if the product is for them (and if it’s not, you can recommend an alternative affiliate product)
  • showing them why need they need the product: how it will help them overcome their problems or acheive their goals
  • giving them all the features and benefits of the product that make it great for them
  • telling or showing them how the product works, tips for best use, and how he can use in integration with other tools (if applicable)
  • case studies; yours or other’s experience with the product
  • letting them the pros & cons of the product
  • comparing and contrasting the product to its alternatives and why it’s unique
  • FAQ: answering the questions people want answered
  • explaining why it’s worth the money

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9. Give Them An Education

You may be desperate for a sale, but just telling them to buy a product doesn’t work. At least not unless they’re already convinced. But in that case hard-selling wouldn’t be necessary. They wouldn’t need a hard shove or command, but a gentle nudge.

While appealing to their emotions is one of the elements of persuasion (does Ethos, Logos, Pathos sound familiar?), you should also give them logical and factual reasons to buy it.

Seek to persuade with education.

People can spot a salesman when they see one. And if you just sound like a salesman who’s all about telling them to buy the product, your review will lose credibility and trust. People don’t read reviews to hear sales pitches. If they want that they can go straight to the merchant’s website.

That isn’t to say you can’t ever emphasize that you think they should get the product, but it mustn’t be based on your desire to make a sale. But rather by convincing of the genuine value the product provides to them.

10. Bribe Your Readers to Buy the Product

Ethically, that is.

Offer them a coupon or discount (if you can arrange that) or bonuses. Bonuses are one of my primary motivators for buying a product. Sometimes I will get a product mainly because I want all the great bonuses being offered, even if I may not want to get the product by itself.

11. Copy the Pro Marketers

No, I’m not talking about copying and pasting their reviews. I’m talking about imitating their formats and styles. See what they’re doing, and what works for them, and implement it in your own reviews. Additionally, reading their reviews may bring to your attention aspects of the products that you missed.

But of course, it’s still important to develop your unique style to make yourself sound more authentic, develop authority, and attract an following.

You can also improve on what others have done, and observe to avoid mistakes they may have made.

Make them your models.

12. Follow a Format

While no product review format is absolute or set in stone. Some general forms have emerged that are highly effective. You may want to take a look at some product review templates, and adapt them for your use.

J. Bonus Tip

Try converting your affiliate product review into different formats, such as a YouTube video (find out how to crush it with YouTube here).

Most of the tips and principles here on how to write an affiliate product review also apply to video affiliate product reviews on Youtube or other social channels.

K. Conclusion

Whew! That was a long post, and it took me a long time to write this post on how to write an affiliate product review.

Let’s wrap up the key points.

Writing affiliate product reviews is one of the most effective ways to make money online with affiliate marketing on your blog, with many side-benefits.

But in order to be effective and successful in the long-term, you’ll need to provide genuinely helpful, honest, insightful, and thorough content that appeals to their desires and addresses their pain points.

Gain insight into your target audience and product, and follow the tips and steps in this how-guide, and you’ll be well on your way to writing effective and profitable affiliate product reviews.

Note to You:

Hey, I’d like to ask one small favor of you.

Given how much time and work I put into creating this complete guide as a helpful and informative guide for you to write successful affiliate product reviews, I’d appreciate it if you’d share this post on social media, (and link to it on your blog if you have one). I want as many people to benefit from it as possible.

Thanks for reading. If you found this review guide helpful, please share your feedback in the comments below. (Likewise if you have any tips of your own you’d like to share.)

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5 BEST Autoresponders For Affiliate Marketing 2021 [Don’t BAN]

The Best Autoresponders For Affiliate Marketing - CyberMarketSpace Article by Isaiah Quidera
If you're an #affiliatemarketer, switch to one of these top #autoresponders before you get smashed by the ban-hammer! Click To Tweet

“The money is in the (email) list,” as they say, so no affiliate marketer can expect to succeed without email marketing.

But it’s just as true that no email marketer can expect to be successful without an autoresponder tool. And the better the autoresponder, the more efficient and effective he can be at making money.

Infographic - How To Use Email Autoresponders

A. Why You Must Choose Carefully–Or Else!

But do we really need to specifically consider which autoresponder is best for affiliate marketing in particular?

Absolutely! It’s not only a question of which one works best but which one can you use without getting banned!

Even if you have the ‘best autoresponder,’ it doesn’t mean it will work for your affiliate marketing.

For Instance, some popular email autoresponders have strict policies that ban or greatly restrict affiliate marketing. Some won’t even allow you to even link to a website that contains affiliate links.

SendPulse, for instance. I was just getting excited about the great features it has, like Automation 360, web push notifications, and chatbots.

Then, seeing my emails under moderation, I was prompted to check their Terms Of Use and discovered that using their services for affiliate marketing, whether in an email on your website, is flatly prohibited–no caveat or exceptions. Yeah, that’s why you need to read that boring stuff. (By the way, I still recommend SendPulse, just not for affiliate marketing.)

Many affiliate marketers have been banned by autoresponder services for violating their rules.

Getting banned can cause you to lose your whole email list! And for an internet marketer, that’s scarier than a nightmare!

But thankfully, that needn’t happen to you, since I’ve researched the best autoresponders for the job (affiliate marketing) right here in this post.

B. Best Autoresponders for Affiliate Marketing: List of Top 7

If you can’t wait to read the rest of the post where I’ll review each autoresponder’s features, including the pros and cons, here is my top recommended list of the best autoresponders for affiliate marketing.

GetResponseOpen Free Account Here
EmailOctopusOpen Account Here For Free
SendXStart Free Trial Account Here.
AweberSet up Free Account Here
MooSendOpen Free Account Here.
Best Autoresponders for Affiliate Marketing: List of Top 7

C. How To Choose The Best Email Autoresponder For Affiliate Marketing?

What is the best email autoresponder for affiliate marketing?

That depends on several factors, considered below.

11 Important Factors To Consider When Choosing An Autoresponder For Affiliate Marketing

1. Is It Affiliate-Friendly?

Are affiliate links even allowed? It’s not worth getting banned. No matter how good it may be in other respects, if they don’t allow affiliate marketing it’s not an option.

How strict are they about it? If you are uncomfortable with the restrictions, just pick another one.

Additionally, you should consider whether its features are compatible with the type of affiliate marketing you will be doing.

In this list, I have made sure to recommend only affiliate-friendly autoresponders.

2. Does It Have A High Deliverability Rate?

Will your emails even reach their intended destination, or will they end up failing or landing in your subscriber’s spam folder? Emails that don’t get delivered are as good as no emails. And that means lost time and money.

3. Is It User-Friendly?

Unless you’re an experienced email marketer or have a large email list, you shouldn’t choose an autoresponder so complicated you have to take a course on how to use it. The more time you spend learning how to use it, the less time you have to actually use it.

A good autoresponder (for beginners at least) should preferably be easy to understand and use.

You may, however, need from time to time, to look up how to do this or that with it. Autoresponder companies usually provide tutorial articles on their website.

4. What Features Does It Have?

Does it have everything you need to get the job done? Does it go beyond what you need?

Most autoresponders offer a trial period, so check that out to see if it’s right for you.

5. Does It Enable Personalization?

Relatedly, does the autoresponder give you the option to personalize your emails? That is, to automatically add things like their name, email address, location, time, the content they looked at before, etc.

Can you segment your audience based on their interests or other factors?

Infographic - Personalization The Key To Customers Hearts Minds And Wallets

6. Does It Have Marketing Automation?

It’s important to check out the automation capabilities of an autoresponder.

This typically involves things like automated email campaigns which can be triggered upon certain conditions, such as signing up from a particular form, visiting a particular page, expressing interest in a product, etc. (Another aspect of personalization.)

Marketing automation helps save you time and increase your conversion rate by customizing and automatically sending targeted emails.

Marketing Automation - New e-commerce features

7. What Kind Of Support Does It Provide?

Should the situation arise–and it probably will–that you need support for some issue, what kind of support can you expect? Live chat (like Aweber)? Phone or email support?

Some companies (like EmailOctopus) limit their support for free clients.

8. Is The Pricing Affordable?

Some email autoresponders can get quite expensive, especially for bigger lists. Can your business afford them? And do the extra features justify the higher cost? That is an individual thing you’ll have to decide.

9. Is The Trial Period Long Enough?

In deciding whether an autoresponder is right for you, it’s best practice to try out their software before fully investing in it. Most of them offer a free trial; some for an unlimited time; others only give you a few weeks (or less).

Fortunately, all of the autoresponders recommended in this list have free forever plans.

10. Does It Include Email Templates?

Email templates can not only provide a beautiful format for your emails but also help you save time by making things easier and faster for you.

That’s why autoresponders often give you templates to choose from.

But what if you don’t like the templates or they don’t match your theme? Well, you can either customize them, create your own, or–with Aweber–generate an email template based on your website.

Some autoresponders even give you templates for writing the text of your email. If not, I recommend using Aweber’s professional writing templates which can be adapted for any kind of business.

11. How Well Does It Integrate With Other Software?

Last, but not least, it’s important to know how well the autoresponder will integrate with your software or CMS.

For example, if it doesn’t provide its own form builder, is it possible to connect it to a third-party form builder to generate leads?

Can you integrate it with the software or CMS (e.g., WordPress), you currently use?

D. The Best Autoresponders For Affiliate Marketing

What are the best email autoresponders available to us affiliate marketers? Here I’ll give you the top autoresponders to choose from and explain why they’re great for you (or if they are).


1. GetResponse [Overall best autoresponder for affiliate marketing]

GetResponse is the favorite of many affiliate marketers–and marketers in general–for good reason.

It’s not just an autoresponder.

For a surprisingly affordable price, it’s packed with the full spectrum of marketing tools. Everything from a native webinar service (the only affiliate autoresponder that does that!) to lead generation features, to AI website builder technology, sales funnels, and other landing pages. It also integrates for use with social media marketing, and live chat and push notifications for your website.

Why Use GetResponse for Affiliate Marketing?

  • They are very affilliate friendly, and this is a favorite of affiliate marketers.
  • It’s a complete marketing suite with features across multiple marketing channels.
  • Live chat and push notification features.
  • Exceptionally high email deliverability rate of 99% average.
  • User-friendly interface.
  • Lead generation features: e.g., sign up forms, lead funnels, landing pages, popups, etc.
  • Allows up to 1 million leads/month.
  • Easy-to-make responsive emails: premade email templates, drag-and drop email editor, or plain text emails.
  • Personalization features and tagging options.
  • Ability to schedule emails or send them immediately.
  • Can send practically unlimited number of emails each week (700 million).
  • Simple to categorize, tag, and segment your audience for easy targeting of potential customers.
  • Split-testing for testing which emails are most effective before sending them out to everyone in your audience.
  • Automatic follow-up campaigns.
  • Advanced conditional automation.
  • Deep analytics for analyzing open rates, click-through-rates, etc.
  • Integrates well with CMSs like WordPress, ecommerce platforms like Shopify and Woocommerce, affiliate platforms like Clickbank, third-party lead software like Optin-Monster, and payment processors (e.g., PayPal, Stripe.)
  • Good customer support. 
  • Affordable pricing.
  • You can unlock the full Free trial (no credit card required) for any of their payment plans, as well as switch to a lower plan when the trial ends.
  • Significant discount with 12 or 24 month plans (18-30%).
  • Thousands of Shutterstock images for Free!
  • Free Lifetime Plan.

GetResponse Drawbacks

  • Webinar hosting, custom automation sequences, and DKIM authentication only available with Plus plan on up (not in Basic).
  • The Basic plan only gives you one sales funnel.
  • The deliverability rate is not as high for everyone.
  • Some advanced features are complicated to use.
  • Free Plan only allows 500 subscribers.

GetResponse Free Trial & Plan

GetResponse offers both a free trial and a free plan. The free trial gives you full access to all features on any of their plans for 30 days. The free plan is free for an unlimited time, but with limited access to features.

image 5

(Learn more about their Free Plan here.)

GetResponse Subscription Price

After your free trial of any of their payment plans, GetResponse offers a forever free plan, a monthly plan, a 12-month plan with an 18% discount, and a 24-month payment plan with a 30% discount.

Pricing: Save 18% with an annual plan

The pricing fluctuates based on what features you’ll be getting and how many thousands of people are on your list.


For 1000 subscribers, and a 12-month plan, pricing starts at:–

  • Basic: $12.30/month
  • Plus: $40.18/month
  • Professional: $81.18/month
  • Max (over 5,000 subscribers): custom pricing

Create your GetResponse Account here.

Activate GetResponse Free

2. EmailOctopus [Another Great Affiliate Freindly Autoresponder]

If you are sick of email service providers treating affiliate marketing as though it were some kind of illegitimate business, EmailOctopus is refreshing. They not only allow but welcome affiliate marketers.

image 1

EmailOctopus is one of the few email autoresponder companies that openly welcome affiliate marketers.

EmailOctopus is not as well known as most of the others, but it’s one of the best free autoresponders.

It’s truly award-winning software.

EmailOctopus awards winning software

Why is EmailOctopus Great for Affiliate Email Marketing?

  • They’re very affiliate-freindly.
  • They are user-friendly. Easy-to-use.
  • It’s easy to create emails using their premade, customizable templates, drag and drop editor, or plain text emails.
  • You’ll have the ability to segment your subscribers based on characteristics like their activity or interests.
  • It has features for automation, triggered email sequences, and drip campaigns.
  • It’s got a drag and drop editor for creating embedable sign up forms for your affiliate website, to help you build your email list for marketing.
  • They also give you the function to create landing pages for affiliate marketing or other purposes–no integrations necessary.
  • Schedule your campaigns or send them instantly after you create them.
  • You can monitor your emails’ performance and success with reports on open rates, CTR (click-through-rate), etc.
  • User-freindly with easy user interface.
  • One version of EmailOctopus integrates with Amazon’s Simple Email Service. It has a cheaper plan and gives you a higher deliverability rate.
  • The Free plan is the most generous I’ve come across. Free up to 2,500 subscribers!
  • Priority Support with Pro Plan.

EmailOctopus Drawbacks

  • Because EmailOctopus is relatively unknown and new, the available integrations with other software is more limited than others.
  • Only basic support available in free plan.
  • Unable to remove EmailOctopus branding in your emails in the free plan.
  • Free plan only gives you access to your reports for 30 days.

EmailOctopus Vs. EmailOctopus Connect.

There are two versions of EmailOctopus: EmailOctopus and EmailOctopus Connect. Both have the same features. The only differences are that (1) EmailOctopus Connect is specifically for use with Amazon’s SES (Simple Email Service) and (2) it’s cheaper.

How Much Does EmailOctopus Cost?

EmailOctopus Pricing plan

Forever Free Autoresponder Plan

EmailOctopus is one of the top best free autoresponders for affiliate marketing. 

While most free autoresponder plans limit you to 500 or at most 1,000 subscribers, EmailOctopus allows you to use their services without charge for up to 2,500 subscribers and 10,000 emails per month.

Pro Plan

  • $24/mo. for up to 5,000 subscribers and up to 50,000 emails/mo.
  • $36/mo. for up to 10,000 subscribers and up to 100,000 emails/mo.
  • $75/mo. for up to 25,000 subscribers and up to 250,000 emails/mo.
  • $130/mo. for up to 50,000 subscribers and up to 500,000 emails/mo.
  • $250/mo. for up to 100,000 subscribers and up to 1,000,000 emails/mo.

Pricing continues to go up in like fashion till 500,000 subscribers, at over $1k per month. If you have more than that, you’ll need to contact them for a custom plan.

Try Email Octopus

To sign up for their Free or Pro Plan, or to learn more, click the button below.

Activate EmailOctopus Account

3. SendX [Excellant Affiliate Friendly Autoresponder]

SendX is affiliate friendly.

Like EmailOctopus, SendX may be considered not only affiliate-friendly but pro-affiliate.

SendX promises to never ban you because you are an affiliate marketer.

SendX will not ban you for affiliate marketing.
SendX will not ban you for affiliate marketing.

SendX deserves its place on the list also because of its user-friendliness, advanced automation, and high deliverability rate.

It differs from all the others in that it is the only autoresponder that allows you to send an unlimited number of emails and get access to all their features on any subscription plan.

What SendX Features Are Great For Your Affiliate Email Marketing?

  • High affiliate friendliness.
  • Embedable sign up forms to generate leads on your website.
  • Easy to quickly create emails using their ready made customizable email marketing templates, or use their simple drag and drop editor.
  • Instant free access to over half a million stock photos.
  • Ability to automate (and segment) all your email campaigns based on certain trigger rules.
  • Tracking for all the important data metrics.
  • High email deliverability rate.
  • Send unlimited emails and access all features regardless of payment plan.
  • Unusually cheap, starting at $9.99/month.
  • If you have an existing list, you’ll get free migration and ability to upload your contacts list.
  • SendX integrates well with many third-party platforms and software, like WordPress, PayPal, Slack, and webinar tools.
  • Dependable customer support through a live chat, email, etc.
  • Push notifications for your website.

SendX Drawbacks

  • Only a 14 day free trial.
  • No landing pages.

How Much Does SendX Cost?

SendX Pricing Chart
SendX Pricing Chart

The pricing is based solely on the number of subscribers. All their features are available in all the plans.

  • 1-1000: $9.99/month
  • 1001-2500: $19.99/month
  • 2501-5000: $39.99/month
  • 5001-10000: $59.99/month
  • 10001-15000: $79.99/month
Activate SendX Free Trial

4. Aweber [Affiliate Friendly Autoresponder]

image 17

Aweber remains one of the best and free autoresponders for affiliate marketing. It’s also great for beginners because it’s simple and easy to use–certainly more than autoresponders like MailChimp.

It’s a well-known and established brand in the email marketing business since 1998. They offer great support and training, in addition to a range of features. Aweber is a favorite of affiliate marketers as it’s one of the most affiliate-friendly autoresponders out there, and they have a high deliverability rate.

Aweber is one of my favorite autoresponders for its simplicity and ease of use.

What Aweber Features are Great For Your Affiliate Email Marketing?

  • Create unlimited landing pages (with lots of predesigned templates) to generate leads, offer digital courses or downloads, or even sell products directly.
  • Easy to create emails with their hundreds of premade but customizable email templates, drag and drop email editor, or even use their AI-powered email builder to generate email templates that match your website’s theme!
  • The emails are mobile-responsive.
  • Create embeded or popup sign up forms with custom follow-up campaigns.
  • Maximize your conversion rate with a variety of personalized tags. E.g., automatically insert their name in the opening or subject.
  • Ability to segment your audience with behavior based tags.
  • Behavior based automation features.
  • Schedule drip campaigns.
  • High email deliverability rate.
  • Integrates with Canva so you can use Canva to edit images without ever leaving your email editor.
  • Integrates with a wide range of platforms, including CMSs, payment processors, and even your Facebook Business Page so you can generate leads on social media.
  • Use Aweber as a mobile application.
  • Split campaign testing.
  • Anaytical reports.
  • Great for beginners.
  • Solid and reliable.
  • Excellent customer support (including live chat.)
  • Free premium trial for 30 days, and forever free plan, up to 500 subscribers.
  • If you’re already using an autoresponder service, they’ll migrate all your contacts and data for free.

Aweber Drawbacks

  • Their automation is not as advanced as other autoresponders (like GetResponse).
  • The sign up forms look outdated, and are limited in customization. (But this can be overcome by connecting their API to a third-party app.)
  • The Free plan only allows up to 500 subscribers, 1 list, and lacks automation functionality.
  • Not as many features as some other autoresponders.

Try Aweber

Learn more, or sign up for their Free or Pro Plan by clicking the button below.

Activate Aweber Account

5. Moosend [Affiliate-Friendly Autoresponder With Advanced Automation]

Last but not least we have Moosend for affiliate marketing. (Yes, I specifically asked them about that before including them.)

image 21

Moosend is one of those autoresponders that hasn’t gotten enough attention and should be more fully explored.

Despite the simplistic cow logo, they offered some advanced features.

What Moosend Email Marketing Features Are Great For Your Affiliate Business?

  • Drag & Drop Dead Beautiful” selection of hundreds of modern email templates to choose from, and an easy to use editor. Create appealing newsletters
  • and showcase your products.
  • Create powerful automation with their simple and easy drag and connect automation workflow (including templates!).
  • This includes setting up abondoned cart emails, and purchase follow up offers.
  • Hyper-personalize your campaigns with highly targeted emails with offers based on their interests (or that stimulate their interests) and behaviour.
  • A/B testing.
  • Real-time analytics and tracking.
  • Build your email list with their GDPR-compliant customizable opt-in forms, while keeping out the bots.
  • Advanced list segmentation.
  • Easy integration with your CMS & CRM (including WordPress, Shopify, and WooCommerce)–no coding needed.
  • Step-by-step video tutorials.
  • Create beatifual landing pages.

Moosend Drawbacks:

  • Their sign up forms are bland and need to be customized, but very little customization is possible, and what they do allow is tricky (in my experience.)
  • Limited support for free plan.
  • Free plan doesn’t give you landing pages or ability to add team members.

How Much Does Moosend Cost?

Moosend offers a generous free forever plan for up to 1000 subscribers.

Moosend Pricing

You can also unlock their features with an affordable Pro or Enterprise plan. For a list of 1000, the Pro pricing starts at $8 Monthly. The pricing for their Enterprise plan is always customized for your business.

Activate Moosend Account

E. Email Autoresponders That Do Not Allow Affiliate Marketing & Others to Avoid

Now that I’ve told you about the best autoresponders for affiliate marketing, let me warn you of some to stay away from.

This isn’t because they are bad in themselves. Some are excellent–for other purposes. It’s just that they don’t allow affiliate marketing.

The autoresponders below are being recommended by other bloggers as the “best autoresponder for affiliate marketing,” despite the fact that several of them strictly ban affiliate marketing!

1. MailChimp – Notorious Anti-Affiliate Autoresponder

MailChimp. Who hasn’t heard of them? But apparently, some haven’t heard of their Acceptable Use Policy, which states:

“[W]e do not allow businesses that offer these types of services, products, or content” And among them is “Affiliate marketing”

MailChimp's Acceptable Use Policy prohibites affiliate marketing
[MailChimp’s Acceptable Use Policy prohibits affiliate marketing.]
banner gif avatar 970x250 high 1

Countless affiliate marketers have been banned for trying to use MailChimp for affiliate marketing. I would advise you to stay away from them at all costs. If you aren’t banned yet, it’s only a matter of time–a short time. You have been duly warned.

2. Does MailerLite Allow Affiliate Marketing?

MailerLite advertises itself as an Aweber alternative; (that’s how I found them). And they do have many features that Aweber doesn’t have. Reading their comparison chart, I was motivated to sign up with them. However, upon reviewing their terms, I realized it wouldn’t work for my purposes. They don’t allow affiliate marketing.

MailerLite's Terms prohibit affiliate marketing
[MailerLite’s Terms prohibit affiliate marketing.]

MailerLite’s Terms of Service state “You cannot send…affiliate marketing [emails]”

3. Does Mailercloud Allow Affiliate Marketing?

This autoresponder would work great for affiliate marketing–if they allowed it, but they don’t.

Ironically, both MailerLite and MailerCloud are almost word-for-word the same in their “Appropriate Content” policy sections.

[MailerCloud's Terms and Conditions prohibit affiliate marketing]
[MailerCloud’s Terms and Conditions prohibit affiliate marketing.]

4. Does Sendpulse Allow Affiliate Marketing?

As I related in my introduction, Sendpulse strictly prohibits using their services in any way for affiliate marketing, even on your website. Too bad.

SenPulse’s Terms of Service state:

SendPulse's Terms of Service Policy prohibits affiliate marketing
[SendPulse’s Terms of Service Policy prohibits affiliate marketing.]

5. Does ActiveCampaign Allow Affiliate Marketing?

I was going to put this as the #3 best autoresponder for affiliate marketing for its advanced segmentation and automation, but since their terms strictly prohibit it, I could hardly recommend it as such.

Their Acceptable Use Policy states that they “do not allow you to use our Services to…Send messages regarding…affiliate marketing”.

ActiveCampaign's Acceptable Use Policy prohibits affiliate marketing.
[ActiveCampaign’s Acceptable Use Policy prohibits affiliate marketing.]

But some think affiliate marketing is sometimes allowed because one of their help articles says “You can include affiliate links, with some restrictions.”

However, this is not an exception to their ban against affiliate marketing. It’s only saying it’s not necessarily against policy to include affiliate links in your emails.

What’s the difference? In short, you can occasionally share affiliate links if it’s helpful to the reader, but you cannot promote your links or the products/services they link to (AKA, marketing).

But since it’s too easy for an affiliate marketer to slip from the sharing into the promoting mode (and it’s sometimes hard to distinguish the two), I’d caution you against using it for that either. Especially because they say they “actively monitor” your account.


6. Is ConvertKit Affiliate Marketing Friendly?

While there is no ban on affiliate links in your emails, there are limitations to how often you can post them and what kind of affiliate marketing is allowed.

ConvertKit specifically prohibits, per their Acceptable Use Policy (in addition to the other things they prohibit in general):

  • “CPA affiliate type sites or similar affiliate type of sites, network marketing sites, affiliate educational offers, insurance sales or promotions.”
  • “Regardless of your own business, we don’t allow any affiliate links related to education, loans, online pharmacies, or “get rich quick” types of software.”

But that’s not all. They also want you to use their services primarily (~70%) to promote your own business and website and do affiliate marketing only secondarily (~30%). In their words,

“…if you aren’t sending any content about your own business — but instead you are solely sending emails including affiliate links for diets, software upgrades, and trainings — that wouldn’t be considered a good use of our platform. If you don’t personally have any business or content outside of affiliate marketing, that content on its own wouldn’t be a fit for ConvertKit.

Moreover, even when you do send affiliate emails, they can’t be entirely about your affiliate offer. Quoting their Acceptable Use Policy, affiliate links must be “properly marked and used responsibly. However, we do not allow content that is 100% affiliate based, including selling other tools, software, ‘business in a box’, etc.”

If you don’t want to be limited in this way, ConvertKit isn’t for you, and you should check out the other autoresponders in this review instead.

Due to these restrictions, I am not recommending ConvertKit as one of the “best autoresponders for affiliate marketing.”

Convert website traffic with signup forms (en)

F. Summing up

In this article, we’ve looked at some of the key points for choosing the best autoresponder for affiliate marketing, reviewed the 7 top choices, and know which ones to avoid.

You should now be equipped to choose the right one for you.

And if you are still undecided, take my recommendation and start with GetResponse. Or, try them all! They’re all free so you have nothing to lose! You really can’t go wrong with any of them.

FAQ: Affilate Marketing Autoresponders

Q: What is the best autoresponder for affiliate marketing?

A: In general, GetResponse is my No. 1 recommendation for affiliate marketers.

SendX and EmailOctopus are especially affiliate-friendly autoresponders.

For those seeking simplicity and medium automation, Aweber is recommended.

Q: What are the free autoresponders for affiliate marketing?

A: GetResponse, Aweber, and EmailOctopus all offer forever free plans, meaning you can use their services without charge for as long as you like. But unless you upgrade, you’ll be limited in the number of subscribers and features available to you.

Q: What are the best autoresponders for deliverability?

A: GetResponse. It has an average deliverability rate of 99%. But as mentioned above, other affiliate-friendly autoresponders like SendX, EmailOctopus, and Aweber also have high deliverability rates.

Q: What is the best autoresponder for WordPress that works for affiliate marketing?

A: GetResponse, SendX, Aweber, and even EmailOctopus all integrate well with WordPress.

Please let us know in the comments if you found this guide helpful! And please also subscribe and share this article on social media!

Affiliate disclosure here.