…For Promoting Your Affiliate Links Without Becoming a Spammer!Learn how to monetize #Facebook through #affiliatemarketing using the 7 methods. This is the ultimate strategy #guide for promoting your affiliate links on Facebook. We’ll look at what mistakes to avoid, and how to do it the right… Click To Tweet
If you are one of the 2.7 billion+ Facebook users, isn’t it time you started cashing in the time you spend there?
In this ultimate guide, you’ll learn how to make money online using Facebook for affiliate marketing. Why miss out on the business opportunities available to you on social media?
Read on if you want to learn how to do affiliate marketing on Facebook, discover what methods are available to you, and learn how to take advantage of them.
We’ll look at the 7 ways to promote your affiliate links on Facebook, including the mistakes to avoid, and how to do it the right way.
A. Why Use Facebook For Affiliate Marketing?
For one thing, Facebook is THE biggest social network in the world, with the number of active monthly users comprising nearly a third of the world’s population. You are likely one of those people.
For another, affiliate marketing can be a lucrative way of making money online by earning a commission for promoting other’s products.
To be successful at affiliate marketing, you need to promote your links to a wide audience, and on a variety of platforms. You need to go where the people are to make any money.
Hence, affiliate marketing and Facebook go hand in hand. Even if you don’t promote your affiliate links on Facebook directly, you can use it to increase traffic to your website or blog. Then, promote your links there, and get people to subscribe to your blog to increase your income through email marketing.
Social media is also one of the top ways to do affiliate marketing without a website. (Though, affiliate marketing with a website is highly recommended.)
If you aren’t using Facebook and other social media sites to build or grow your business and income, your business will be stunted, and you’ll get shortchanged on financial opportunities that you can start taking advantage of today.
B. How To Become An Affiliate Marketer
Becoming an affiliate marketer is simple.
Just find an affiliate program you want to promote, sign up or apply to it, and when (or if) accepted, you’ll be given a special URL to promote, and often other promotional materials too.
Then, if people buy the product using your affiliate link, (which will redirect to the merchant’s website,) you’ll be credited for the sale and paid a commission for it.
Affiliate marketing works best in conjunction with a website or blog, but at the very least you need a Facebook Business Page (or group.)
To create an engaged audience, don’t just promote random stuff, but choose a particular niche or topic you are interested, and promote products related to that niche.
Below we’ll get into specifically how to promote your affiliate links on Facebook.
C. The Two Strategy Types For Promoting Your Affiliate Links On Facebook
Available to choose from are two general strategic options for promoting your affiliate links on Facebook, and social media in general. Both may be necessary.
1. The Direct Method.
You can promote your affiliate links by sharing them directly on Facebook. However, certain restrictions apply to when you can do this that don’t apply to the second method.
2. The Indirect Method.
This is where, instead of sharing your affiliate links, you link to a blog post or other landing page that contains your affiliate links.
This is useful, not only for when you aren’t allowed to directly promote your affiliate links, but because it can be used as a non-overt way of selling products. At the same time, you can provide value to your audience, and potentially build your email list at the same time.
Now let’s look at:
D. The 7 Ways to Promote Your Affiliate Links On Facebook
Several options for promoting your affiliate links are available to you. Some do better than others.
Facebook Page vs. Facebook Group: What’s the difference?
First, I want you to be aware of the differences between a Facebook Page and Group.
While there is a lot of overlap, the key difference is in the level of interaction.
In a Page, you’ll basically just post things, and people will comment their reply, and you can respond if you wish. You can also enable a messaging feature.
But in a group, the level of interaction is much greater. Other people too will post and comment, etc.
Generally, the higher the engagement level, the better. But a large group can be more than you can handle alone, so you’ll have to hire moderators.
Another difference is the level of reach. Groups generally don’t suffer from organic reach issues, but pages do, so you may be forced to pay for ads to get followers for your page.
A third difference is that you can’t create a private community with a Facebook Page as you can with a group.
1. Promoting on Your Personal Profile
Everyone on Facebook has a personal profile, and you can’t do affiliate marketing on Facebook without one. So if you already have lots of followers, doesn’t it make sense to start promoting your affiliate links on your personal profile, right?
Well…it’s certainly the easiest way, but the least productive.
Your personal profile is meant to be personal, not a business. Your “friends” will probably not be happy to have their feed filled with your endless advertisements.
If you do promote affiliate products on your personal page, keep them few and far between. Also, sharing them indirectly through sharing blog posts may be more effective, since you’ll be providing them with useful or interesting content, not just promotionals.
But marketing on a Facebook Page or in a Group is preferable to using your profile.
2. Using a Facebook Page
Apart from your website (if you have one), your Facebook Page is the most important and prominent online profile representing your business or brand.
A Page gives you an official and authentic presence online.
If you want to build a business brand online, including an affiliate marketing business, then you need a Facebook page. It helps greatly with credibility, creates interest in your brand, and brings free traffic to your website.
Facebook Page FAQ
a. How should I use my Facebook Page?
Facebook pages are great for sharing updates, especially in conjunction with your website or blog, and sharing relevant articles, posts, videos, contests, quizzes, polls, or other content that is engaging and keeps your audience interested.
You can also share (and this is what you are more interested in) your related affiliate products.
But I just want to caution you against posting your affiliate products there too often. Facebook Pages already have issues with getting people’s attention. You need to regularly post engaging content, and keep affiliate posts secondary. (See the Pareto section below.)
But don’t worry, even your “engaging content” can be promotional in nature if you use the indirect method. For instance, sharing posts from your blog, or videos that contain your affiliate links in the description.
b. How often should I post on my Facebook Business Page?
There are no rules about how often you should post, and even the ‘experts’ don’t all have the same opinion.
I would say it largely depends on the level of interest in your Page, and how interesting content you share is.
Some people recommend posting once a day on average (up to 3x per day for a big business), others have success posting only 1-3 times per week. Whatever works for you.
But since the average lifetime of a Facebook Page post is just slightly under 24 hours, the once-per-day suggestion makes the best sense to me. It keeps you consistently in the audience’s attention (so you’re not forgotten), but not so often that it overwhelms them.
c. How do I start a Facebook Page?
- Login to your Facebook account and go to the homepage.
- Click the “Pages” tab from the menu on the left.
- Then, click the “Create New Page +” button on the left.
- Enter the required details, including (1) giving it a name, (2) choosing the relevant category, (3) writing a short description.
- After that, click the blue “Create Page” button.
- Add a profile photo and cover photo to your Facebook Business page.
- Save your changes.
- If you choose, you can then add other details about your business, including contact details, address, website, etc.
- You can also change other settings, and add a CTA (Call To Action) button.
d. How can I build an audience for my Facebook Page?
1. Ask your friends to like your page.
You can send them an invite to like your page (via “Invite Friends” feature), or send a message to those you know would likely be interested in your page (based on their relevant interests) inviting them to like and share your page.
However, you won’t get a ton of followers that way. But if you’re just starting out and in need of an audience, any new followers help.
2. Expand your audience with paid ads.
Since organic reach is not high for Pages (thanks to Facebook changes a few years ago), one may need to pay for ads to get more exposure and engagement for your page and attract new followers. (One is inclined to suspect that this is intentional.)
You can promote your Facebook Page using Paid ads in the Ad Center. Enter it by clicking the “Promote” button on your Page.
3. Start a Facebook Group.
You can use both a Facebook Page and Facebook Group in tandem with one another. There’s no reason why you should be restricted to one or the other.
(More on creating and using Facebook Group below.)
4. Build from the success of other groups.
This doesn’t mean simply spam other groups with your page.
Rather seek to build credibility with the people in other groups, so when they see you are a valuable and helpful member they’ll be more likely to allow you to share an occasional link to your page or group.
Also, when you first join a group, Facebook allows you to join as either a Facebook Page or use your personal profile, so you can represent your business in a group.
5. Engage with your audience.
Providing great content and building a fanbase is also a wonderful way to grow that base, since your current followers will like and share your content, and invite others to join them in your page or group.
6. Email your list.
Invite the people on your email list to like your Facebook Page (and join the group, if you have one) to recieve updates and posts from you in their feed, and letting them know the benefits of following.
Additionally, you can include links to your social channels at the bottom of your emails.
As a sidenote, you can use your Facebook Page to build your email list. If you use Aweber’s autoresponder, you can integrate their service with your Facebook page. (I recommend this.)
7. Place Links elsewhere.
Includes links to your Facebook business profile on your website or blog, and your other social profiles. Even in your website’s menu.
8.Be mindful of SEO.
Make your posts search engine-friendly.
Put a long tail keyword at the beginning of your post title, and use keywords in your posts that other people are looking for.
3. Affiliate Marketing With A Facebook Group
Some Facebook groups allow promotion of your affiliate links, so that’s a way to do affiliate marketing on Facebook.
However, many groups will delete it as spam and may block you. So check the rules beforehand, and consider using indirect methods instead.
Also, it’s highly unlikely you will be very successful promoting in spaces that allow affiliate link promotion since the members are already inundated with other offers. There’s no reason to pay special attention to yours.
Rather than depending on other groups, it’s better in the long run to build your own group, and hence have complete control, and be able to dominate it.
A group can be used to increase interest in your brand and products, and other things you offer.
How to start a Facebook Group:
- Choose a niche for your Group: the topic your group is to be centered around.
- When logged into your Facebook account, select “Groups” on the left of your Facebook homepage.
- Click on “Create New Group +”.
- Set the required details, including (1) your group name, and (2) whether your group is private or public, (3) visible to others or hidden.
- You then have the option of inviting your friends.
- Create a unique url, that includes your group name (if possible), so you don’t have boring numbers as your url.
- Add a group picture and cover image. (This can include your logo.)
How to Grow Your Group
Most of the tips for building an audience for a Facebook Page also apply or can be adapted to a growing a Facebook Group. Reread that section if necessary. We will briefly recap some tips.
- Invite your friends and email list.
- Use SEO tactics.
- Share your Facebook Group on your other social profiles and on your website.
- Create engaging content for your audience.
- Reshare posts from your group in another. (But don’t share the same thing in a bunch of groups at the same time! It could get treated as spam and get you in big trouble with Facebook.)
4. Affiliate Marketing With Facebook Ads.
a. Advantages of Facebook Ads
Facebook ads have the benefit of allowing you to be extremely specific in the demographics you target, including things like age, gender, location, and interests. They also have the advantage in that you don’t need to build an audience before promoting.
On the other hand, Facebook has very strict guidelines about what kind of ads can be displayed, what your images need to look like, and what kind of landing pages are allowed.
If you don’t want to be barred from using ads, or banned from Facebook, you’ll need to follow all the rules–to the letter.
Those rules prohibit, among other things, promoting Amazon and Clickbank products in ads. Nor can you boost posts that contain affiliate links.
It may be safer and more productive to use Facebook ads to promote affiliate links indirectly or use it to build your email list (which you can then use for marketing.)
c. How to Advertise on Facebook
To run an ad campaign on Facebook, you’ll need a Facebook Business Page, and an Ad account.
- Once you have that, enter your Facebook Ads Manager by clicking “Advertising on Facebook” and then on “Create an Ad.”
- Select the most relevant goal for your ad campaign under one of the three tabs labeled “Awareness,” “Consideration,” and “Conversion.
- Answer the questions on “Audience,” “Placement,” and “Budget and Schedule.”
- Add your ad material (ad copy, images,etc).
d. Be honest and realistic in your ads
Don’t make big, specific claims about things that depend on various factors. For example, promising guaranteed profits. Such ads may be deemed misleading and rejected.
5. Messaging Your Marketing
Using Facebook Messenger for marketing is not recommended in most cases, and randomly messaging people with your affiliate links can get you banned pretty fast.
It may be okay, however, in the context of a conversation where the product you are promoting is genuinely helpful to the other person or they have expressed interest in it.
Try also using the indirect method, but don’t spam with your website links either.
6. Sharing Through Commenting
Similarly, don’t spam with your affiliate links in Facebook comments. That will likely get you into trouble with moderation.
But affiliate links may be shared in certain contexts, like when a poster asks for help with something, and your product can truly help him, or when he is looking for that kind of product.
Just be sure to check the Group’s rules (if you’re commenting in one) to make sure they’re okay with that. (Some are; some aren’t.)
7. Boost Your Posts
The seventh and last way in which it’s possible to do affiliate marketing on Facebook is through boosting your posts to reach a wider audience.
But you can only do this using the indirect method. Boosting posts with affiliate links is not allowed. Instead, direct traffic to your blog post or another landing page.
Or take an even more indirect method and send them to a page that’s intended to create email leads (such as a squeeze page) so you can capitalize on it later through email marketing.
D. Rules, Tips, and Best Practices for Affiliate Marketing on Facebook
1. Disclose your affiliation.
Both Facebook and the FTC require that you add a disclosure to your affiliate promotionals. This is true also for Twitter and Instagram, and even your own website.
But don’t worry about having to write a lengthy disclosure that takes up too much room. You can simply use a hashtag such as one of the following: #affiliate, #affiliatelink, #afflink, #ad, #CommissionEarned, etc.
2. Include Relevant Hashtags.
While hashtags aren’t as widely used or popular on Facebook as on Twitter, they can still work to improve your post reach, engagement rate, and click-through rate.
Just don’t go overboard and load your post with as many hashtags as you can think of. That would have the opposite effect intended. 3 to 5 hashtags should be sufficient.
Moreover, the hashtags should be relevant to, and preferably worked into, the post itself.
3. Employ the Pareto Principle.
In order to keep interest in your Facebook posts, apply the 80/20 rule. Let 2 out of 8 posts be promotional in nature, and the other six focused on providing interesting content.
If all you do is promote products, you’ll bore your audience. Instead, focus on providing them with a variety of content, including videos (and video reviews), images, articles, quizzes, contests, polls, giveaways, or wherever your creativity leads you.
4. Make an Image Gallery.
Social media is image-powered. And that’s reflected in the fact that Facebook posts with images receive 53% more likes in addition to 104% more comments.
Adding photos to your posts is clearly one of the best ways to increase your engagement rate.
Tip: Create an image gallery containing attractive photos of the product your promoting, followed by an effective review of the product, and link to that product using your affiliate link.
5. Never spam.
Never post your links where they are not allowed.
Nor should you randomly post your links without context. Do you think people are likely to trust whatever random links they see on social media? Especially if it’s a long confusing URL with random numbers and digits?
That’s clearly not an effective promotional method.
6. Clean up your links.
Along the lines of the latter note, consider using a link shortener or Cloaker to clean up your affiliate links.
Some link shortners also provide you with tracking software and other features.
Alternatively, “cloak” your link using a custom URL starting with your domain name. It looks more professional and trustworthy that way.
As a WordPress user, I use PrettyLinks for cloaking affiliate links, one of the most popular and easy to use plugins of the kind.
Just remember to check the affiliate program terms to make sure they allow it. Some don’t. Notably, Amazon forbids using link cloakers or shorteners.
7. Use Tracking Software.
Consider using tracking software to measure the success (or not) of your campaign and use that data to strategize for more efficient campaigns.
8. Pin Popular Posts.
The nice thing about having a Facebook Page or Group of your own is that you get to control which posts get the most attention.
E. Start a Website and Set Up a Blog.
I think by this time you realize the necessity of having a website, and a blog in particular, in order to take full advantage of affiliate marketing opportunities on Facebook.
It’s even more important because you have full control over it, unlike Facebook, which can change its rules at any time and crush your business if you rely entirely on it.
Fortunately, it’s quite easy to create your own website and blog.
In my previous post, I explored the process of writing a blog post, starting with how to create a website and set up a blog, so I’ll just list the steps here.
- Choose a Niche.
- Buy a domain name from a domain registrar service like Namecheap, Bluehost, or Hostgator, and purchase a webhosting service plan in addition (else your website will not be on the internet.)
- Install WordPress in one click (using the above domain/hosting services).
- Choose a theme for your website, and customize it. If you don’t like the free themes, get a professionally designed WordPress theme from EnvatoElements.
- Write blog posts! See our full guide here for how to write a blog post.
Having read this post, you have now learned all the methods open to you for promoting your affiliate links on Facebook.
Be responsible, build relationships with your audience, and get posting!
You can succeed, but the important thing now is to get started.
So let’s get moving!
Did you find this article helpful? Please let us know in the comment section below! And don’t forget to share this article with your friends on social media so they too can succeed!
Please also subscribe below to get more articles like this in your inbox.
Affiliate Disclosure: This post contains affiliate links.